TikTok is finally giving its users more space to describe their videos. The app has increased the text limit from 140 characters to 4000 characters. TikTok users have been asking for this update for a while now. Users have been using third-party apps to bypass the character limit and now they can do this in the app itself.
TikTok users are all too familiar with the challenges that come with limited character counts, but fortunately, the platform recently updated its limit – a huge step in the right direction. Video descriptions present another opportunity to captivate an individual and provide additional information, but when capped, it can be difficult to get the message across effectively.
Recently, TikTok released updates that included editing tools and new ways to share posts. But one change that might have been overlooked is the increase in character limits for descriptions. Once limited to 300 characters, the new limit allows for more creativity and self-expression.
For content creators, TikTok’s recent increase of the character limit from 150 to 2,200 means a lot more than just extra space for information. With the ability to include more information comes the ability to use SEO (Search Engine Optimization) to target a specific audience more effectively. For example, a cooking profile can now include recipe ingredients within their posts, and a finance guru can provide their followers with extra tips and tricks for saving money. This new change provides opportunities for content creators to better engage with their viewers and grow their following.
Keywords are everything when it comes to social media marketing, and that’s especially true for TikTok. More and more users are heading to the platform to find their favorite skin care products, so it’s important that content creators use keywords in their descriptions in order to reach their target audience. Previously, creators relied on hashtags, which didn’t do much to help their followers. But now, with 2,200 words at their disposal, they can keyword-optimize their descriptions and improve their chances of being seen by potential customers.
TikTok Is Taking On Instagram
TikTok’s recent increase in popularity can be accredited to the addition of its newest feature, Photo Mode. However, this says much more about the future of TikTok than anyone could have initially imagined. TikTok is a short-form video platform that is favored by teenagers and adults alike. Nevertheless, they have two major competitors – YouTube and Instagram. What sets TikTok apart from these other platforms is that it allows users to create videos with minimal effort. In a world where we are constantly inundated with videos and content, TikTok provides a much-needed respite by being a quick and easy way to consume content.
Though both are currently successful in different ways, it’s hard to ignore the recent integrations of TikTok-like features in both apps – making them more similar than ever before. Up until now, what distinguished the two platforms was Instagram’s iconic photo-sharing feature, but with Snapchat’s recent additions of a Photo Mode and increased captions options, that is no longer the case. It’ll be interesting to see how these changes affect each platform’s user base in the coming months.
Even though TikTok might be using the new feature to compete with Instagram, the increased description limits are still good for content creators and viewers. Users don’t have to use a lot of hashtags to find something specific, and creators can make sure their content is seen by people who will like it. Even though we don’t know TikTok’s algorithm, it changes all the time, so we just have to keep trying new things to see what works.